Pengaruh Media Sosial dan Harga Terhadap Loyalitas Pelanggan Melalui Peran Kepuasan Pelanggan (Studi Café For Good Luck di Kota Palembang)

Aldrino, Aldrino (2026) Pengaruh Media Sosial dan Harga Terhadap Loyalitas Pelanggan Melalui Peran Kepuasan Pelanggan (Studi Café For Good Luck di Kota Palembang). Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to examine the influence of social media and price on customer loyalty through the role of customer satisfaction at the For Good Luck café in Palembang City. This study was conducted in 2025-2026 using primary and secondary data. The population of this study was the people of Palembang City, with a sample of 150 respondents selected using a purposive sampling technique. The data analysis technique used was SMARTPLS4 to test the outer model and inner model. The results of the study indicate that social media and price influence customer loyalty, both directly and through customer satisfaction as a mediator.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Social Media, Price, Customer Loyalty, Customer Satisfaction
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Users 3891 not found.
Date Deposited: 21 Jul 2026 07:11
Last Modified: 21 Jul 2026 07:11
URI: http://eprints.ukmc.ac.id/id/eprint/15625

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