Pengaruh Country of Origin, Brand Image, dan Promotion Collaboration terhadap Repurchase Intention pada Produk McDonald's

Joni, Joni (2026) Pengaruh Country of Origin, Brand Image, dan Promotion Collaboration terhadap Repurchase Intention pada Produk McDonald's. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to determine the influence of Country of Origin, Brand Image, and Promotion on Repurchase Intention of McDonald’s products. The data used in this research are primary data. The population of this study consists of McDonald’s customers in the city of Palembang. The sample includes 100 respondents selected using a purposive sampling approach. Data analysis was conducted using SPSS Statistics 2022. Hypothesis testing was performed using multiple linear regression analysis. The results indicate that Country of Origin and Promotion have a positive and significant effect on Repurchase Intention of McDonald’s products, while Brand Image has a positive but not significant effect on Repurchase Intention of McDonald’s products.

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