Pengaruh Harga dan Promosi terhadap Keputusan Pembelian di MArketplace Tokopedia

Angelina, Keren (2026) Pengaruh Harga dan Promosi terhadap Keputusan Pembelian di MArketplace Tokopedia. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

Consumer purchasing decisions are influenced by various factors, including price and promotional programs. This study aims to determine whether price and promotions influence purchasing decisions in the Tokopedia marketplace. This quantitative study used a purposive sampling method to collect data with a sample size of 100 respondents. The population in this study was all Tokopedia marketplace users. Data processing was carried out using SPSS software. This study found that, both partially and simultaneously, price and promotions have a positive and significant effect on purchasing decisions in the Tokopedia marketplace.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Price, Promotion, Purchasing Decision
Subjects: H Social Sciences > HF Commerce
Divisions: Theses - S1 > Management Study Program
Depositing User: Keren Angelina
Date Deposited: 02 Mar 2026 05:53
Last Modified: 02 Mar 2026 05:53
URI: http://eprints.ukmc.ac.id/id/eprint/15544

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