Analisis Pengaruh Dimensi Kualitas Layanan Terhadap Kepuasan Pelanggan Pada Toko Asan Jaya Di Palembang

Oktavianus, Alvian (2017) Analisis Pengaruh Dimensi Kualitas Layanan Terhadap Kepuasan Pelanggan Pada Toko Asan Jaya Di Palembang. Other thesis, Universitas Katolik Musi Charitas.

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Abstract

Research aims to analyze the influence between two variables on: service quality (tangible, relibility, responsiveness, assurance and amphaty on customer satisfaction at Asan Jaya Store. Population of this study customers at the Asan Jaya Store. This sampling technique used purposive sampling. Data collection technique is questionnaire were given to 97 responden whom make purchase at Asan Jaya Store. The result of this study, The test results showed no effect of partial tangible and relibility haven’t effect on customer satisfaction at Asan Jaya Store but responsiveness, assurance and emphaty have effect on customer satisfaction at Asan Jaya Store.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Tangible, Reliability, Responsiveness, Assurance, Emphaty And Customer Satisfaction.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 26 Sep 2018 01:18
Last Modified: 26 Sep 2018 01:18
URI: http://eprints.ukmc.ac.id/id/eprint/1526

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