Pengaruh Relationship Marketing Terhadap Loyalitas Pelanggan Pada Rumah Makan Cek Yang

., Daniel (2017) Pengaruh Relationship Marketing Terhadap Loyalitas Pelanggan Pada Rumah Makan Cek Yang. Other thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to determine the relationship marketing influence of trust variables, commitment, communication, complaint handling, competence, social ties to the loyalty of restaurant customers Checks Yang. This study was conducted by distributing questionnaires 100 respondents by using purposive sampling technique. Tests using SPSS program version 20.0, The results of this study indicate that the seven hypotheses have a positive and significant influence, then all hypotheses accepted, so it can be concluded that trust, commitment, communication, complaints, competence, social ties to customer loyalty have positive and significant effect.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau
Uncontrolled Keywords: Trust, Commitment, Communication, Conflict Handling, Competence, Social Bond and Customer Loyalty.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 22 Sep 2018 02:07
Last Modified: 22 Sep 2018 02:07
URI: http://eprints.ukmc.ac.id/id/eprint/1517

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