Analisis Pengaruh Viral Marketing Terhadap Proses Keputusan Pembelian Konsumen Secara Online Pada Shopee Kategori Handphone

Tanugraha, Michael Yoga (2017) Analisis Pengaruh Viral Marketing Terhadap Proses Keputusan Pembelian Konsumen Secara Online Pada Shopee Kategori Handphone. Other thesis, Universitas Katolik Musi Charitas.

[img] Text
EM-2017-122007-cover.pdf
Download (133kB)
[img] Text
EM-2017-122007-abstract.pdf
Download (5kB)
[img] Text
EM-2017-122007-tableofcontent.pdf
Download (688kB)
[img] Text
EM-2017-122007-chapter1.pdf
Download (1MB)
[img] Text
EM-2017-122007-chapter2.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2017-122007-chapter3.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2017-122007-chapter4.pdf
Restricted to Repository staff only
Download (2MB)
[img] Text
EM-2017-122007-conclusion.pdf
Download (249kB)
[img] Text
EM-2017-122007-reference.pdf
Download (178kB)
[img] Text
EM-2017-122007-attachment.pdf
Restricted to Repository staff only
Download (264kB)
[img] Text
EM-2017-122007-complete.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2017-122007-summary_id.pdf
Restricted to Repository staff only
Download (732kB)

Abstract

This study entitled "Analysis of Effect of Viral Marketing on Consumer Purchase Decision Process Against Online at Shopee Handphone category". This study aimed to analyze the influence of Viral Marketing that consists of five dimensions, namely the electronic media, product knowledge, product discussions, and reduce uncertainty about the purchase decision process. The population in this study is the buyer's mobile phone in Shopee application. This type of research that will be used is purposive sampling survey, by distributing questionnaires to 100 respondents who have made purchases online on a mobile phone "Shopee". The test results showed that the electronic media, product knowledge, product discussions, and reduce uncertainty significantly influence consumer buying decision process online at Shopee.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Electronic Media, Knowledge Products, Product Discussion, Reducing Uncertainty, Purchase Decision Process.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 24 Jul 2018 09:34
Last Modified: 24 Jul 2018 09:34
URI: http://eprints.ukmc.ac.id/id/eprint/1374

Actions (login required)

View Item View Item
Musi Charitas Catholic University Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.