Pengaruh Hedonic shopping motivation dan fear of missing out (FOMO) terhadap impulse buying produk uniqlo

Aryani, Riska (2024) Pengaruh Hedonic shopping motivation dan fear of missing out (FOMO) terhadap impulse buying produk uniqlo. Undergraduate thesis, Universitas Katolik Musi Charitas.

[img] Text (EM-2024-1922069-complete)
EM-2024-1922069-complete.pdf
Restricted to Repository staff only
Download (3MB) | Request a copy
[img] Text (EM-2024-1922069-summary_id)
EM-2024-1922069-summary_id.pdf
Restricted to Registered users only
Download (448kB) | Request a copy

Abstract

This research was conducted with the aim of finding out whether there is an influence of hedonic shopping motivation and fear of missing out (FOMO) on the level of impulse buying in UNIQLO products. The population in this study were customers UNIQLO. The total sample used was 100 samples. Hypothesis testing is carried out using multiple regression analysis. The results of this research show that hedonic shopping motivation and fear of missing out (FOMO) have a positif and sigmificant effect on the level of impulse buying.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Hedonic Shopping Motivation, Fear Of Missing Out (FOMO), and Impulse Buying
Subjects: B Philosophy. Psychology. Religion > BF Psychology > Motivation
H Social Sciences > HB Economic Theory
Divisions: Theses - S1 > Management Study Program
Depositing User: Riska Aryani
Date Deposited: 12 Sep 2024 03:48
Last Modified: 12 Sep 2024 03:48
URI: http://eprints.ukmc.ac.id/id/eprint/12730

Actions (login required)

View Item View Item
Musi Charitas Catholic University Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.