Aryani, Riska (2024) Pengaruh Hedonic shopping motivation dan fear of missing out (FOMO) terhadap impulse buying produk uniqlo. Undergraduate thesis, Universitas Katolik Musi Charitas.
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Abstract
This research was conducted with the aim of finding out whether there is an influence of hedonic shopping motivation and fear of missing out (FOMO) on the level of impulse buying in UNIQLO products. The population in this study were customers UNIQLO. The total sample used was 100 samples. Hypothesis testing is carried out using multiple regression analysis. The results of this research show that hedonic shopping motivation and fear of missing out (FOMO) have a positif and sigmificant effect on the level of impulse buying.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Hedonic Shopping Motivation, Fear Of Missing Out (FOMO), and Impulse Buying |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology > Motivation H Social Sciences > HB Economic Theory |
| Divisions: | Theses - S1 > Management Study Program |
| Depositing User: | Riska Aryani |
| Date Deposited: | 12 Sep 2024 03:48 |
| Last Modified: | 05 Nov 2024 10:42 |
| URI: | http://eprints.ukmc.ac.id/id/eprint/12730 |
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