PENGARUH DIGITAL LITERACY DAN FINANCIAL LITERACY TERHADAP PENDAPATAN USAHA MIKRO (Studi Pada Usaha Mikro Yang Telah Menggunakan E-Commerce Di Kota Palembang)

Valencia, Della (2024) PENGARUH DIGITAL LITERACY DAN FINANCIAL LITERACY TERHADAP PENDAPATAN USAHA MIKRO (Studi Pada Usaha Mikro Yang Telah Menggunakan E-Commerce Di Kota Palembang). Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

The change in consumer behavior in Indonesia from conventional shopping to online shopping has had a big influence on micro enterprise. Therefore, this research was conducted to determine the influence of digital literacy and financial literacy on micro enterprise income in the city of Palembang by focusing on micro enterprise actors who use e-commerce. The type of research used is a quantitative approach research model by collecting data in the form of numbers. The research sample size was 110 respondents measured using the G*Power method. Data was collected in the form of a questionnaire and the results of this research are that digital literacy and financial literacy have a significant positive effect on micro enterprise.

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