Pengaruh Rebranding, Promosi Dan Harga Terhadap Keputusan Pembelian Mako Di Kota Palembang

Agtadrib, Gusti Julas (2024) Pengaruh Rebranding, Promosi Dan Harga Terhadap Keputusan Pembelian Mako Di Kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This research was conducted with the aim of knowing the influence of rebranding, promotion and price variables on purchasing decisions for Mako in Palembang City. The population in this research is buyers of Mako products in Palembang City. The research sample was determined using a purposive sampling technique, namely 99 respondents. The results of this research show that partially Rebranding has no effect on Purchasing Decisions, while the Promotion and Price variables influence Mako Purchasing Decisions in the city of Palembang. Keywords: Rebranding, Promotion, Price, Purchase Decision

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Rebranding, Promotion, Price, Purchase Decision
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Users 2788 not found.
Date Deposited: 18 Mar 2024 01:18
Last Modified: 03 Jul 2024 07:33
URI: http://eprints.ukmc.ac.id/id/eprint/11641

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