PENGARUH BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT SECARA ONLINE MELALUI SITUS TRAVELOKA

Gunawan, Andri (2018) PENGARUH BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT SECARA ONLINE MELALUI SITUS TRAVELOKA. Undergraduate thesis, Universitas Katolik Musi Charitas.

	Text (Cover) EM-2018-132419-Cover.pdf Download (817kB)
	Text (Abstract) EM-2018-132419-Abstract.pdf Restricted to Registered users only Download (200kB) | Request a copy
	Text (Tableofcontent) EM-2018-132419-Tableofcontent.pdf Restricted to Registered users only Download (393kB) | Request a copy
	Text (Chapter1) EM-2018-132419-Chapter1.pdf Restricted to Registered users only Download (604kB) | Request a copy
	Text (Chapter2) EM-2018-132419-Chapter2.pdf Restricted to Registered users only Download (471kB) | Request a copy
	Text (Chapter3) EM-2018-132419-Chapter3.pdf Restricted to Registered users only Download (339kB) | Request a copy
	Text (Chapter4) EM-2018-132419-Chapter4.pdf Restricted to Registered users only Download (687kB) | Request a copy
	Text (Conclusion) EM-2018-132419-Conclusion.pdf Restricted to Registered users only Download (204kB) | Request a copy
	Text (Reference) EM-2018-132419-Reference.pdf Restricted to Registered users only Download (309kB) | Request a copy
	Text (Attachment) EM-2018-132419-Attachment.pdf Restricted to Registered users only Download (1MB) | Request a copy
	Text (Complate) EM-2018-132419-Complate.docx.pdf Restricted to Repository staff only Download (2MB) | Request a copy
	Text (Summary_id) EM-2018-132419-Summary_id.pdf Restricted to Registered users only Download (722kB) | Request a copy

Abstract

ABSTRACT The purpose of this research is to determine whether brand image and promotion can be affected by decision on purchasing airplane ticket online using Traveloka. Population on this research is people who has bought or ordered airplane ticket online using Traveloka. This sampel has been take using purposive sampling method with criterias 17 years old above and have been made a purchase of airplane ticket online using Traveloka, 100 respondents will be take as sampel. This hypothesis uses multiple regression analysis with SPSS 23. As result of this research, it shows that brand image and promotion have affect on decision of purchasing airplane ticket online using Traveloka. Keywords : brand image, promotion, decision of purchasing, Traveloka

Actions (login required)

View Item