Tanarya, Kelvin (2023) Pengaruh E-WOM, E-Service Quality dan Sales Promotion Terhadap Kepuasan Konsumen Lazada. Undergraduate thesis, Universitas Kstolik Musi Charitas.
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Abstract
ABSTRACT This study aims to analyze and prove the effect of the Electronic-Word of Mouth, E-Service Quality and Sales Promotion on the Lazada Consumer Satisfaction. This research is a quantitative study using a survey method. The number of samples in the study is believed to be 100. The results of this study indicate that the Electronic- Word of Mouth variable and Sales Promotion has a positive and significant effect on the Lazada consumer satisfaction, then the E-Service Quality variable has a positive but not significant effect on the consumer satisfaction.
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | Electronic-Word of Mouth ; E-Service Quality ; Sales Promotion ; Consumer Satisfaction |
Subjects: | H Social Sciences > HB Economic Theory |
Divisions: | Theses - S1 > Management Study Program |
Depositing User: | Kelvin Tanarya |
Date Deposited: | 02 Mar 2023 08:42 |
Last Modified: | 21 Mar 2023 03:05 |
URI: | http://eprints.ukmc.ac.id/id/eprint/9744 |
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