Sanusi, Nico (2015) Pengaruh Word Of Mouth Marketing Dan Harga Terhadap Keputusan Pembelian Konsumen Di Toko Linda Kosmetik Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.
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Abstract
This research is a case study aimed to examine the effect of word of mouth marketing and price on purchase decisions Linda Cosmetics Store. The sample in this study is that consumers shop Linda Cosmetics. The samples are determined by using the purposive sampling method. The sample obtained was 100 respondents. The first and second hypothesis testing using t test with the help of SPSS 17.0 for Windows. The results show that the first hypothesis (H1) who stated that the influence of word of mouth marketing to the purchasing decision, accepted. The second hypothesis (H2), which reported an effect of price on purchase decisions, accepted.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Linda Cosmetics store, word of mouth marketing, price, and purchase decisions. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Theses - S1 > Management Study Program |
| Depositing User: | Student Staf Gabriel Valencia |
| Date Deposited: | 16 Feb 2021 07:15 |
| Last Modified: | 16 Feb 2021 07:15 |
| URI: | http://eprints.ukmc.ac.id/id/eprint/5049 |
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