Pengaruh Usability dan Kepercayaan Terhadap Minat Beli Konsumen pada Situs Online Shopee di Kota Palembang

Wijaya, Kevin (2020) Pengaruh Usability dan Kepercayaan Terhadap Minat Beli Konsumen pada Situs Online Shopee di Kota Palembang. Undergraduate thesis, Universita Katolik Musi Charitas.

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Abstract

This study attempts to know whether usability and trust can effect on purchase intention consumers on the site of shopee in palembang. The theory used in this research is theory of reasoned action (TRA). The population of the research is all internet users who ever shopped online at online site of the shopee in palembang. The sample set using a method of purposive sampling. The testing of hypotheses used is the method of analysis of multiple regression with spss ver-20. The results of this test indicate that the first hypothesis (H1) which states usability has no effect on purchase intention, is rejected. The second hypothesis (H2) which states that trust has an effect on purchase intention, is accepted.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Usabilty, Trust, and Purchase Intention.
Subjects: H Social Sciences > HF Commerce
T Technology > T Technology (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Users 1108 not found.
Date Deposited: 14 Sep 2020 04:26
Last Modified: 14 Sep 2020 04:26
URI: http://eprints.ukmc.ac.id/id/eprint/4527

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