Analisis Pengaruh Citra Merek Dan Kepercayaan Merek Terhadap Loyalitas Konsumen(Survei Pada Pengguna Tupperware Di Kota Palembang)

Tampubolon, Erlin Septiany (2017) Analisis Pengaruh Citra Merek Dan Kepercayaan Merek Terhadap Loyalitas Konsumen(Survei Pada Pengguna Tupperware Di Kota Palembang). Other thesis, Universitas Katolik Musi Charitas.

[img] Text
EM-2017-132054-cover.pdf
Download (61kB)
[img] Text
EM-2017-132054-abstract.pdf
Download (49kB)
[img] Text
EM-2017-132054-tableofcontent.pdf
Download (350kB)
[img] Text
EM-2017-132054-chapter1.pdf
Download (1MB)
[img] Text
EM-2017-132054-chapter2.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2017-132054-chapter3.pdf
Restricted to Repository staff only
Download (233kB)
[img] Text
EM-2017-132054-chapter4.pdf
Restricted to Repository staff only
Download (364kB)
[img] Text
EM-2017-132054-conclusion.pdf
Download (188kB)
[img] Text
EM-2017-132054-reference.pdf
Download (301kB)
[img] Text
EM-2017-132054-attachment.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2017-132054-complete.pdf
Restricted to Repository staff only
Download (2MB)
[img] Text
EM-2017-132054-summary_id.pdf
Restricted to Repository staff only
Download (454kB)

Abstract

This Study aimed to examine the effect of brand image and brand trust on customer loyalty Tupperware. Population in this research is all costumer Tupperware in Palembang city. Samples on this reaseach is mothers who located in primary school. Sample using purposive sampling from 100 responden. Testing done use SPSS Ver. 21. This research has been qualified validity, reliability, normality test, multicolineary test, heterokedastisitas test, and multiple regression analysis and F test and T test. The result of this research show there are significant brand image and brand trust on customer loyalty.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Brand Image, Brand Trust, and Customer Loyalty.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 18 Oct 2017 12:40
Last Modified: 27 Oct 2017 02:46
URI: http://eprints.ukmc.ac.id/id/eprint/420

Actions (login required)

View Item View Item
Musi Charitas Catholic University Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.