Analisis Pengaruh Kepercayaan, Kemudahan, dan Resiko Terhadap Keputusan Pembelian Secara Online Pada Situs E-commerce Shopee

., Jessica (2020) Analisis Pengaruh Kepercayaan, Kemudahan, dan Resiko Terhadap Keputusan Pembelian Secara Online Pada Situs E-commerce Shopee. Undergraduate thesis, Universitas Katolik Musi Charitas.

	Text (Cover) EM-2020-1622013-cover.pdf Download (186kB)
	Text (Abstract) EM-2020-1622013-abstract.pdf Restricted to Registered users only Download (13kB) | Request a copy
	Text (Tabelofcontent) EM-2020-1622013-tableofcontent.pdf Restricted to Registered users only Download (201kB) | Request a copy
	Text (Chapter1) EM-2020-1622013-chapter1.pdf Restricted to Registered users only Download (187kB) | Request a copy
	Text (Chapter2) EM-2020-1622013-chapter2.pdf Restricted to Registered users only Download (78kB) | Request a copy
	Text (Chapter3) EM-2020-1622013-chapter3.pdf Restricted to Registered users only Download (42kB) | Request a copy
	Text (Chapter4) EM-2020-1622013-chapter4.pdf Restricted to Registered users only Download (76kB) | Request a copy
	Text (Conclusion) EM-2020-1622013-conclusion.pdf Restricted to Registered users only Download (20kB) | Request a copy
	Text (Reference) EM-2020-1622013-reference.pdf Restricted to Registered users only Download (19kB) | Request a copy
	Text (Attachment) EM-2020-1622013-attachment.pdf Restricted to Registered users only Download (456kB) | Request a copy
	Text (Complete) EM-2020-1622013-complete.pdf Restricted to Repository staff only Download (1MB) | Request a copy
	Text (Summary_id) EM-2020-1622013-summary_id.pdf Restricted to Registered users only Download (114kB) | Request a copy

Abstract

This study aims to analyze the trust, ease and risk perception of purchasing decisions through the Shopee e-commerce site. This analysis uses the independent variables of trust, ease of use and risk. The dependent variable is the purchase decision. The sample of this study is Shopee e-commerce site users. Sample data collection is done by purposive sampling method. Questionnaire data collection was done by distributing online statements to 100 respondents. Testing this hypothesis using multiple linear regression analysis with IBM SPSS 25 tools. The results of this study indicate that trust and ease of use have a positive and significant effect on purchasing decisions through the Shopee e-commerce site, while risk has no positive and significant effect on purchasing decisions through the Shopee e-commerce site.

Actions (login required)

View Item