Analisis Pengaruh Brand Community Terhadap Loyalitas Merek Toyota Avanza Club Indonesia Chapter Palembang

Simatupang, Merlan Katrina (2017) Analisis Pengaruh Brand Community Terhadap Loyalitas Merek Toyota Avanza Club Indonesia Chapter Palembang. Other thesis, Universitas Katolik Musi Charitas.

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Abstract

Research aims to understand and to analyze the influence of brand community on the loyalty to brand Toyota Avanza in Palembang, either simultaneous or partial. This type of research is to describle the relationship between variables brand community with Toyota Avanza brand loyalty through hypothesis testing. The sample of research is 80 respondents selected from official member of car community, Toyota Avanza club indonesia chapter in palembang. this study also used to test the instrument which include validity, reliablity and classic assumption test. Hypothesis testing using F test and T test. For data analysis techniques using multiple linear regression.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Brand Community, Brand Loyality, Mobil Toyota Avanza.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 17 Oct 2017 12:40
Last Modified: 27 Mar 2018 04:45
URI: http://eprints.ukmc.ac.id/id/eprint/412

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