Analisis Pengaruh Relationship Marketing Terhadap Loyalitas Pelanggan G2 Resto Palembang

Giovanni, Jovita (2016) Analisis Pengaruh Relationship Marketing Terhadap Loyalitas Pelanggan G2 Resto Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

Business development in Indonesia is growing rapidly that can make competition business tight increasingly. As one of effort that the restaurant need is has competitive advantage in order to keep survive or even win the business’s competition. One way fo creates a competitive advantage by build a relationship marketing tha can be affect in the partial and simultaneous from credibility variable, commitment, communication and handling of customer’s complaint to customer’s loyalty in G2 Palembang Restaurant The purpose of this research to know the influence in the partial and simultaneou variable form credibility, commitment, communication, and handling of customer’ complaint to loyality of customer. G2 Palembang Restaurant. This research conducted by distribute questionnaires of 100 respondents of customer using purposive sampling technique. To find out how big the change of independent variable to dependen variable using a test instrument which consist of validity test, reliabilty test, and classic assumption which consist of normality test, multicollinearity test, and heteroscedasticity test. From the result of validity test and reliabilty test can be found that credibility variable, commitment, communication, and handling of customer’s complaint ha significant affect in the partial and simultaneous to customer’s loyalty.

Item Type: Thesis (Undergraduate)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Confidence, Commitment, Communication, Complaint Handling, Loyalty
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 24 Feb 2020 12:37
Last Modified: 24 Feb 2020 12:37
URI: http://eprints.ukmc.ac.id/id/eprint/3453

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