Analisis Pengaruh Bauran Promosi Dan Citra Merek Terhadap Pengambilan Keputusan Pembelian Smartphone Merek Samsung Di Kota Palembang

., Agus (2016) Analisis Pengaruh Bauran Promosi Dan Citra Merek Terhadap Pengambilan Keputusan Pembelian Smartphone Merek Samsung Di Kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

[img] Text
EM-2016-122215-cover.pdf
Download (878kB)
[img] Text
EM-2016-122215-abstract.pdf
Download (94kB)
[img] Text
EM-2016-122215-tableofcontent.pdf
Download (788kB)
[img] Text
EM-2016-122215-chapter1.pdf
Download (1MB)
[img] Text
EM-2016-122215-chapter2.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2016-122215-chapter3.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2016-122215-chapter4.pdf
Restricted to Repository staff only
Download (2MB)
[img] Text
EM-2016-122215-conclusion.pdf
Download (449kB)
[img] Text
EM-2016-122215-reference.pdf
Download (189kB)
[img] Text
EM-2016-122215-attachment.pdf
Restricted to Repository staff only
Download (2MB)
[img] Text
EM-2016-122215-complete.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2016-122215-summary_id.pdf
Restricted to Repository staff only
Download (567kB)

Abstract

This study aims to determine the effect of the analysis of the promotional mix and brand image to the purchase decision Samsung smarphone brand in the city of Palembang. This sample is the community in the city of Palembang by using purposive sampling method. Sample obtained was 100 respondents. Hypothesis testing using multiple regression analysis using the program SPSS version 20.0. The technique used in this research is the test of instrument, the classical assumption test and multiple linear regression analysis. The results showed that the promotional mix and brand image influence on purchase decisions.

Item Type: Thesis (Undergraduate)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Promotional Mix, Brand Image, Purchase Decisions.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 24 Feb 2020 10:55
Last Modified: 24 Feb 2020 10:55
URI: http://eprints.ukmc.ac.id/id/eprint/3447

Actions (login required)

View Item View Item
Musi Charitas Catholic University Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.