Pengaruh Keunggulan, Kekuatan dan Keunikan Asosiasi Merek Terhadap Loyalitas Pelanggan Smartphone iPhone (Survey konsumen di Kota Palembang)

Kurniawan, Herwin (2016) Pengaruh Keunggulan, Kekuatan dan Keunikan Asosiasi Merek Terhadap Loyalitas Pelanggan Smartphone iPhone (Survey konsumen di Kota Palembang). Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

[img] Text
EM-2016-112214-cover.pdf
Download (557kB)
[img] Text
EM-2016-112214-abstract.pdf
Download (5kB)
[img] Text
EM-2016-112214-tableofcontent.pdf
Download (364kB)
[img] Text
EM-2016-112214-chapter1.pdf
Download (258kB)
[img] Text
EM-2016-112214-chapter2.pdf
Restricted to Repository staff only
Download (188kB)
[img] Text
EM-2016-112214-chapter3.pdf
Restricted to Repository staff only
Download (173kB)
[img] Text
EM-2016-112214-chapter4.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2016-112214-conclusion.pdf
Download (18kB)
[img] Text
EM-2016-112214-reference.pdf
Download (9kB)
[img] Text
EM-2016-112214-attachment.pdf
Restricted to Repository staff only
Download (2MB)
[img] Text
EM-2016-112214-complete.pdf
Restricted to Repository staff only
Download (3MB)
[img] Text
EM-2016-112214-summary_id.pdf
Restricted to Repository staff only
Download (770kB)

Abstract

This study aims to investigate the influence of brand associations excellence, strength of brand association, the uniqueness of brand associations on customer loyalty of smartphone users iPhone brand. Sampling was done by purposive sampling. Purposive sampling is random sampling technique to establish criteria for each respondent separately. This study took a sample of 96 people to be used as a study. The results of this study indicate that the hypothesis is accepted. With significant advantages variabeal 0,018 for brand association, 0.003 to the variable strength of brand association, 0,007 unique variables associated merek.Variabel brand association excellence, strength of brand association has positive and negative berpengruh unique brand association to the purchasing decision.

Item Type: Thesis (Undergraduate)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Advantage brand association, brand association strength, uniqueness of brand associations, customer loyalty.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 24 Feb 2020 10:29
Last Modified: 24 Feb 2020 10:29
URI: http://eprints.ukmc.ac.id/id/eprint/3446

Actions (login required)

View Item View Item
Musi Charitas Catholic University Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.