Analisis Pengaruh Kepercayaan Dan Viral Marketing Terhadap Keputusan Pembelian Pakaian Pada Media Sosial Instagram

Febrianto, Rendra (2016) Analisis Pengaruh Kepercayaan Dan Viral Marketing Terhadap Keputusan Pembelian Pakaian Pada Media Sosial Instagram. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

[img] Text
EM-2016-112226-cover.pdf
Download (1MB)
[img] Text
EM-2016-112226-abstract.pdf
Download (90kB)
[img] Text
EM-2016-112226-tableofcontent.pdf
Download (537kB)
[img] Text
EM-2016-112226-chapter1.pdf
Download (1MB)
[img] Text
EM-2016-112226-chapter2.pdf
Restricted to Repository staff only
Download (3MB)
[img] Text
EM-2016-112226-chapter3.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2016-112226-chapter4.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2016-112226-conclusion.pdf
Download (184kB)
[img] Text
EM-2016-112226-reference.pdf
Download (255kB)
[img] Text
EM-2016-112226-attachment.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2016-112226-complete.pdf
Restricted to Repository staff only
Download (2MB)
[img] Text
EM-2016-112226-summary_id.pdf
Restricted to Repository staff only
Download (402kB)

Abstract

Research aims at understanding the influence of trust and viral marketing on customer buying decision. Population of this study were people whom make online purchase on Instagram. This type of research is Survey with purposive sampling. Data collection technique is online questionnaire were given to 96 responden whom make online purchase on Instagram through @Yang_Collection, @nbee_shop, and @vl_gallery. The result of this study, there is effect of trust and viral marketing on customer buying deciosion.

Item Type: Thesis (Undergraduate)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: trust, viral marketing, and buying decision.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 24 Feb 2020 10:04
Last Modified: 24 Feb 2020 10:04
URI: http://eprints.ukmc.ac.id/id/eprint/3443

Actions (login required)

View Item View Item
Musi Charitas Catholic University Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.