Analisis Pengaruh Green Product, Green Brand Dan Green Advertising Terhadap Proses Keputusan Pembelian Kaca Film Vkool Di Palembang

Suwandi, Yosep (2016) Analisis Pengaruh Green Product, Green Brand Dan Green Advertising Terhadap Proses Keputusan Pembelian Kaca Film Vkool Di Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to determine whether the variable of brand image, product quality, and price has an influence on purchasing decisions lipstick Oriflame in Palembang. The population in this study are all consumers who use lipstick Oriflame in Palembang. The sample in this study were 96 respondents. Data analysis technique used is the test of validity, reliability test, classic assumption test (test for normality, multicollinearity, and heteroscedasticity), multiple linear regression, t-test, F, and the coefficient of determination. The results obtained found that the brand image does not affect the purchase decision, while the quality of products and prices partially influence on purchase decisions kaca film vkool.

Item Type: Thesis (Undergraduate)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau
Uncontrolled Keywords: green product, green brand, green advertsing, purchasing decisions
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 12 Feb 2020 01:17
Last Modified: 12 Feb 2020 04:32
URI: http://eprints.ukmc.ac.id/id/eprint/3392

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