Analisis Pengaruh Green Product Dan Iklan Terhadap Proses Keputusan Pembelian Lampu Led Philips Di Kecamatan Ilir Timur 1 Kota Palembang

., Mario (2016) Analisis Pengaruh Green Product Dan Iklan Terhadap Proses Keputusan Pembelian Lampu Led Philips Di Kecamatan Ilir Timur 1 Kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

[img] Text
EM-2016-122213-cover.pdf
Download (992kB)
[img] Text
EM-2016-122213-abstract.pdf
Download (84kB)
[img] Text
EM-2016-122213-tableofcontent.pdf
Download (717kB)
[img] Text
EM-2016-122213-chapter1.pdf
Download (833kB)
[img] Text
EM-2016-122213-chapter2.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2016-122213-chapter3.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2016-122213-chapter4.pdf
Restricted to Repository staff only
Download (2MB)
[img] Text
EM-2016-122213-conclusion.pdf
Download (253kB)
[img] Text
EM-2016-122213-reference.pdf
Download (172kB)
[img] Text
EM-2016-122213-attachment.pdf
Restricted to Repository staff only
Download (2MB)
[img] Text
EM-2016-122213-complete.pdf
Restricted to Repository staff only
Download (2MB)
[img] Text
EM-2016-122213-summary_id.pdf
Restricted to Repository staff only
Download (345kB)

Abstract

This study aimed to analyze the Influence of green products and advertising on process purchasing decisions Philips LED lights in the city of Palembang. This research was conducted on consumers who buy Philips LED lights in the city of Palembang by distributing questionnaires to the respondents. The amount of data that can be processed by 100 respondents using SPSS version 17.0. Analysis techniques used in this study consisted of validity, reliability test, descriptive analysis of respondents, the test characteristics of respondents, test the classical assumption of normality test, heteroscedasticity, multicollinearity test, and multiple linear regression analysis were consists of the correlation coefficient, t test, and test F. The results of this study indicate that the influence of variable green products and green advertising to variable purchase decision.

Item Type: Thesis (Undergraduate)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Green products, advertising and the purchase decision process.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 11 Feb 2020 02:09
Last Modified: 11 Feb 2020 02:09
URI: http://eprints.ukmc.ac.id/id/eprint/3387

Actions (login required)

View Item View Item
Musi Charitas Catholic University Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.