Pengaruh Store Atmosphere Terhadap Minat Beli Konsumen Pada Resto Kampung Kecil Palembang

Fransisca, David Kumala (2015) Pengaruh Store Atmosphere Terhadap Minat Beli Konsumen Pada Resto Kampung Kecil Palembang. Other thesis, Universitas Katolik Musi Charitas.

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Abstract

This research aims to determine the effect of store atmosphere consisting of exterior, general interior, store layout, interior display for consumers buying interest in restaurant Kampung Kecil Palembang. The sample is done by purposive sampling. Purposive sampling the technique taking sampling in random by setting criteria for each of the respondents. This research is taking 100 people to used for research. This research result indicates that they have accepted the variables exterior, general interior, interior display, have a positive influence of interest in buying consumers. Meanwhile, the variable store layout effect negative on interest in buying consumers.

Item Type: Thesis (Other)
Additional Information: Skripsi lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau
Uncontrolled Keywords: Store atmosphere and interest in buying.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 06 Jan 2020 09:14
Last Modified: 06 Jan 2020 09:14
URI: http://eprints.ukmc.ac.id/id/eprint/3181

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