Pengaruh Sikap Dan Norma Subyektif Terhadap Niat Beli Produk Shampoo Lifebuoy

Supriyadi, Kartika Handayani (2013) Pengaruh Sikap Dan Norma Subyektif Terhadap Niat Beli Produk Shampoo Lifebuoy. Other thesis, Sekolah Tinggi Ilmu Ekonomi Musi.

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Abstract

This study is a survey research aimed to analyze the influence of attitudes and subjective norms towards purchase intention Lifebuoy shampoo products. This research was conducted by the method of data collection is through a questionnaire distributed to 100 respondents. The sampling technique used convenience sampling. The analysis technique used is multiple linear regression. And for processing such data used assistive devices program statistical package for social application source (SPSS) version 16 for Windows in the form of a frequency table to show the results in the form of frequency response. The conclusion from the results of the implementation of this study is that the attitude and subjective norm variable positive effect on purchase intention Lifebuoy shampoo products.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Attitudes, Subjective Norms, Intentions Buy.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 17 Jul 2019 04:37
Last Modified: 17 Jul 2019 04:37
URI: http://eprints.ukmc.ac.id/id/eprint/2899

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