Analisis Faktor-Faktor Pengaruh Bauran Pemasaran Terhadap Keputusan Konsumen Dalam Membeli TV LCD Merek LG Di Kota Palembang

Triyana, Frisilia (2013) Analisis Faktor-Faktor Pengaruh Bauran Pemasaran Terhadap Keputusan Konsumen Dalam Membeli TV LCD Merek LG Di Kota Palembang. Other thesis, Sekolah Tinggi Ilmu Ekonomi Musi.

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Abstract

This study aimed to examine the effect of the marketing mix on consumer decisions in buying the LG brand LCD TVs. The population in this study is people who ever use a LG LCD TV brand in Palembang. Purposive sampling technique was used to collect 100 respondens. Hipotesis testing using multiple linier regression analysis with SPSS version 17.0. After classic assumption was assumption the test results showed that the hypothesis (Ho) states that there is no influence of the marketing mix on consumer’s decision to purchase the LG brand LCD TVs in the city of Palembang, was rejected. Hypothesis (Ha) states that there is an influence of the marketing mix on consumer’s decision to purchase the LG brand LCD TVs in the city of Palembang, accepted. Description analysis use score mean show that product get the highest score and price is the lowest score.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: product, price, distribution, promotion, and purchasing decisions.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 08 Jul 2019 06:06
Last Modified: 08 Jul 2019 06:06
URI: http://eprints.ukmc.ac.id/id/eprint/2859

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