Analisis Efektivitas Iklan Kacang Dua Kelinci Versi Xabi Alonso Dengan Pendekatan CDM

Subandhi, Erwin (2013) Analisis Efektivitas Iklan Kacang Dua Kelinci Versi Xabi Alonso Dengan Pendekatan CDM. Other thesis, Sekolah Tinggi Ilmu Ekonomi Musi.

[img] Text
EM-2013-082214-cover.pdf
Download (2MB)
[img] Text
EM-2013-082214-abstract.pdf
Download (6kB)
[img] Text
EM-2013-082214-tableofcontent.pdf
Download (29kB)
[img] Text
EM-2013-082214-chapter1.pdf
Download (60kB)
[img] Text
EM-2013-082214-chapter2.pdf
Restricted to Repository staff only
Download (183kB)
[img] Text
EM-2013-082214-chapter3.pdf
Restricted to Repository staff only
Download (493kB)
[img] Text
EM-2013-082214-chapter4.pdf
Restricted to Repository staff only
Download (75kB)
[img] Text
EM-2013-082214-conclusion.pdf
Download (25kB)
[img] Text
EM-2013-082214-reference.pdf
Download (6kB)
[img] Text
EM-2013-082214-attachment.pdf
Restricted to Repository staff only
Download (247kB)
[img] Text
EM-2013-082214-complete.pdf
Restricted to Repository staff only
Download (2MB)
[img] Text
EM-2013-082214-summary_id.pdf
Restricted to Repository staff only
Download (491kB)

Abstract

This study aims to analyze the effectiveness of advertising beans two rabbit version xabi alonso with CDM approach to measure the relationship between variables. Testing was performed using SPSS ver 15.0. The test results indicate that the variable message advertising can affect the purchase intention variable through variable consumer confidence and consumer attitudinal but variable message advertising can not affect the variable purchase intentions through brand recognition variables.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: advertising messages, purchase intention,consumen confidence, brand recognition, and consumer attitudes.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 08 Jul 2019 04:01
Last Modified: 08 Jul 2019 04:01
URI: http://eprints.ukmc.ac.id/id/eprint/2856

Actions (login required)

View Item View Item
Musi Charitas Catholic University Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.