Pengaruh Nilai Yang Dirasakan Terhadap Kepuasan Pengguna Blackberry Smartphone

Anjani, Alice Puspa (2013) Pengaruh Nilai Yang Dirasakan Terhadap Kepuasan Pengguna Blackberry Smartphone. Other thesis, Sekolah Tinggi Ilmu Ekonomi Musi.

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Abstract

This research was conducted to determine the effect of perceived value on user satisfaction Blackberry smartphone. This research is a field study through the survey. The samples used in this study is the Blackberry smartphone users as many as 100 people and the sampling technique used is purposive sampling technique. The data analysis technique used is validity in which all variables are valid, the reliability test in which all variables are reliable, linear regression showed that the functional value, emotional value, social value and value priced has positive and significant influence on user satisfaction Blackberry smartphone especially functional value and social values and descriptive test containing about answers of the respondents attribute of the value of the functional value of the most dominant than others in affecting the value of its user satisfaction.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Functional value, Emotional value, Social value, Price value and user Satisfaction.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 02 Jul 2019 01:22
Last Modified: 02 Jul 2019 01:22
URI: http://eprints.ukmc.ac.id/id/eprint/2837

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