Analisis Bauran Pemasaran Jasa Yang Mempengaruhi Keputusan Orangtua Anak Sekolah Dasar (SD) Dalam Memilih Suatu Bimbingan Belajar (BIMBEL) Di Palembang

Julius P., Andi (2012) Analisis Bauran Pemasaran Jasa Yang Mempengaruhi Keputusan Orangtua Anak Sekolah Dasar (SD) Dalam Memilih Suatu Bimbingan Belajar (BIMBEL) Di Palembang. Other thesis, Sekolah Tinggi Ilmu Ekonomi Musi.

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Abstract

This study was to determine the services marketing mix decisions affecting the child's parents of primary school (SD) in choosing a tutoring (Bimbel) in Palembang. Researchers chose the city of Palembang as a research site. The data obtained by observation or field studies, by distributing questionnaires to 100 respondents. Kuputusan parents of elementary school children were measured with a variable product, price, Public Relations, Facilities, Location, Teaching and reputation. The method of analysis used in this study was the Multiple Linear Regression analysis to determine what the influence of marketing mix decisions parents of elementary school (SD) in choosing a tutoring or Bimbel in Palembang. Based on the results of data analysis, there is a positive influence of marketing mix attributes to the decision of the child's parents, where the factors that influence the products, methods of teaching and reputation.

Item Type: Thesis (Other)
Additional Information: Apabila membutuhkan skripsi lengkap dapat menghubungi petugas Perpustakaan.
Uncontrolled Keywords: Marketing Mix, Decision parents.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 20 Jun 2019 03:41
Last Modified: 20 Jun 2019 03:41
URI: http://eprints.ukmc.ac.id/id/eprint/2740

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