Pengaruh Implementasi Value Chain Analysis terhadap keunggulan kompetitif dan kualitas produk pada perusahaan Manufaktur

., Oktariana (2012) Pengaruh Implementasi Value Chain Analysis terhadap keunggulan kompetitif dan kualitas produk pada perusahaan Manufaktur. Other thesis, Sekolah Tinggi Ilmu Ekonomi Musi.

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Abstract

This study aims to determine the effect of value chain analysis of competitive advantage and quality product in ,manufacturing. The research data were collected through a survey with the respondent manager of production and marketing manager in the Palembang city. Data were tested using simple regression analysis using SPSS 11,5. That the result of both regressiontested the quality of data ( test validity and reability testimg) and testing hypotheses. The result of testing fist hypotheses ( H1) value chain analysis is acceptable to have an influence on the company competitive advantage manufactur the second hypothesis( H2 ) rejected the value chain analysis does not affect product quality.

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