Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Mobilio Di Honda Maju Motor Palembang

., Feriyati (2017) Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Mobilio Di Honda Maju Motor Palembang. Other thesis, Universitas Katolik Musi Charitas.

[img] Text
EM-2018-132040-cover.pdf
Download (173kB)
[img] Text
EM-2018-132040-abstract.pdf
Download (163kB)
[img] Text
EM-2018-132040-tableofcontent.pdf
Download (173kB)
[img] Text
EM-2018-132040-chapter1.pdf
Download (307kB)
[img] Text
EM-2018-132040-chapter2.pdf
Restricted to Repository staff only
Download (318kB)
[img] Text
EM-2018-132040-chapter3.pdf
Restricted to Repository staff only
Download (300kB)
[img] Text
EM-2018-132040-chapter4.pdf
Restricted to Repository staff only
Download (502kB)
[img] Text
EM-2018-132040-conclusion.pdf
Download (170kB)
[img] Text
EM-2018-132040-reference.pdf
Download (282kB)
[img] Text
EM-2018-132040-attachment.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2018-132040-complete.pdf
Restricted to Repository staff only
Download (2MB)
[img] Text
EM-2018-132040-summary_id.pdf
Restricted to Repository staff only
Download (758kB)

Abstract

This study aims to examine the effect of product quality and price on decision to purchase mobilio at Honda Maju Motor palembang. The sample used in this study were 100 consumers of Honda Maju Motor in Palembang. by using purposive sampling method, hypothesis test used is Multiple Linear Regression Analysis using spss program aid 23.0. Based on t test analysis states that product quality variables, price influence on purchasing decision mobilio, this can be proven from the value of product quality coefficient has increased by 28,6% and the price variable has a coefficient of 32,5% which means that the price variables affect the purchase decision mobilio.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaaan UKMC Kampus Bangau
Uncontrolled Keywords: Product Quality, Price, Purchase Decisions.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 29 Jan 2019 06:11
Last Modified: 29 Jan 2019 06:11
URI: http://eprints.ukmc.ac.id/id/eprint/1993

Actions (login required)

View Item View Item
Musi Charitas Catholic University Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.