Pengaruh Electronic Word Of Mouth (E WOM) dan Brand Image Terhadap Keputusan Pembelian Daviena Skincare

Selviena, Shelly (2026) Pengaruh Electronic Word Of Mouth (E WOM) dan Brand Image Terhadap Keputusan Pembelian Daviena Skincare. Undergraduate thesis, Unika Musi Charitas.

[img] Text (EM-2026-2222012-cover.pdf)
EM-2026-2222012-cover.pdf.pdf
Download (682kB)
[img] Text (EM-2026-2222012-abstract.pdf)
EM-2026-2222012-abstract.pdf.pdf
Restricted to Registered users only
Download (217kB) | Request a copy
[img] Text (EM-2026-2222012-tableofcontent,pdf)
EM-2026-2222012-tableofcontent.pdf.pdf
Restricted to Registered users only
Download (249kB) | Request a copy
[img] Text (EM-2026-2222012-chapter1.pdf)
EM-2026-2222012-chapter1.pdf.pdf
Restricted to Registered users only
Download (880kB) | Request a copy
[img] Text (EM-2026-2222012-chapter2.pdf)
EM-2026-2222012-chapter2.pdf.pdf
Restricted to Registered users only
Download (343kB) | Request a copy
[img] Text (EM-2026-2222012-chapter3.pdf)
EM-2026-2222012-chapter3.pdf.pdf
Restricted to Registered users only
Download (329kB) | Request a copy
[img] Text (EM-2026-2222012-chapter4.pdf)
EM-2026-2222012-chapter4.pdf.pdf
Restricted to Registered users only
Download (323kB) | Request a copy
[img] Text (EM-2026-2222012-conclusion.pdf)
EM-2026-2222012-conclusion.pdf.pdf
Restricted to Registered users only
Download (211kB) | Request a copy
[img] Text (EM-2026-2222012-attachment.pdf)
EM-2026-2222012-attachment.pdf.pdf
Restricted to Registered users only
Download (1MB) | Request a copy
[img] Text (EM-2026-2222012-complete.pdf)
EM-2026-2222012-complete.pdf.pdf
Restricted to Repository staff only
Download (3MB) | Request a copy
[img] Text (EM-2026-2222012-summary.pdf)
EM-2026-2222012-summary_id.pdf.pdf
Restricted to Registered users only
Download (340kB) | Request a copy

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Electronic word of mouth (E wom) dan Brand image terhadap Keputusan pembelian Daviena skincare. Data yang digunakan Adalah data Primer. Populasi dalam penelitian ini adalah konsumen dari produk Daviena skincare. Teknik pengambilan sampel yang digunakan Adalah metode purposive sampling dan diperoleh 107 sample. Pengujian hipotesis dilakukan dengan analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa Electronic word of mouth (E-wom) dan Brand Image berpengaruh positif dan signifikan terhadap Keputusan pembelian Daviena skincare Kata kunci: Electronic word of mouth(E-WOM), Brand Image, Keputusan Pembelian

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Electronic Word Of Mouth (E-WOM), Brand Image, Purchase Decision
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions: Theses - S1 > Management Study Program
Depositing User: Users 3918 not found.
Date Deposited: 24 Jul 2026 04:49
Last Modified: 24 Jul 2026 04:49
URI: http://eprints.ukmc.ac.id/id/eprint/15935

Actions (login required)

View Item View Item
Musi Charitas Catholic University Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.