Analisis Pengaruh Harga Dan Bauran Promosi Terhadap Proses Pengambilan Keputusan Pembelian Honda Jazz Di Palembang

May, Herbianta (2017) Analisis Pengaruh Harga Dan Bauran Promosi Terhadap Proses Pengambilan Keputusan Pembelian Honda Jazz Di Palembang. Other thesis, Universitas Katolik Musi Charitas.

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Abstract

This research aims to test the effect of price and promotion mix to purchasing decision process for Honda Jazz in Palembang. Sample used in this research is 100 users of Honda Jazz product in Palembang using the method purposive sampling. Base on managed and processed data, it is acknowledge that the sig value of X1 variable which is price = 0,00 < 0,05, it means H1 accepted and there are positive and significant influence between price and purchasing decision process. The sig value of X2 variable which is promotion mix = 0,00 < 0,05, it means H2 accepted and there are positive and significant influence between promotion mix and purchasing decision process. Data used are the primary data and the secondary data. Data is gathered using questionnaire and the hypothesis approval is analyzed using double linear regression with the help of SPSS 17 software. The result of this research shows that price and promotion mix has a positive effect on purchasing decision process.

Item Type:	Thesis (Other)
Additional Information:	Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords:	price, promotion mix, purchasing decision process.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Theses - S1 > Management Study Program
Depositing User:	Perpustakaan Unika Musi Charitas
Date Deposited:	28 Sep 2018 02:52
Last Modified:	28 Sep 2018 02:52
URI:	http://eprints.ukmc.ac.id/id/eprint/1532

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