Analisis Pengaruh Visibility, Credibility, Attraction, Dan Power Celebrity Endorser Joshua Suherman Terhadap Brand Image Nutrisari

Wang, Kevin Christhoper (2017) Analisis Pengaruh Visibility, Credibility, Attraction, Dan Power Celebrity Endorser Joshua Suherman Terhadap Brand Image Nutrisari. Other thesis, Universitas Katolik Musi Charitas.

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Abstract

Research aims to analyze the influence of independent variables: there are Visibility, Credibility, Attraction, and Power from Joshua Suherman and dependent variable Brand Image on Nutrisari. Population of this study were people whom purchase Nutrisari. This sampling technique used purposive sampling. Data collection technique is questionnaire were given to 100 responden whom make purchase for Nutrisari product. The result of this study, The test results showed no effect of partial Visibility, Attraction and Power to the Brand Image of Nutrisari in Palembang. There are effect of Credibility partially on Brand Image on the Nutrisari in Palembang.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: visibility, credibility, attraction, power, brand image
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 01 Aug 2018 02:08
Last Modified: 01 Aug 2018 02:08
URI: http://eprints.ukmc.ac.id/id/eprint/1405

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