., Feny (2017) Pengaruh Persepsi Harga, Merek, Dan Orientasi Belanja Terhadap Minat Beli Fashion Online Di Zalora.Com. Other thesis, Universitas Katolik Musi Charitas.
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Abstract
The purpose of this research is to know the effect of price perception, branding, and shopping orientation towards the costomer’s interest on online shopping in Zalora.com. the population of this research people who knows and who have visited the online website of Zalora. The researcher have use 100 respondents as the sample which are gathered by using purposive sampling. The researcher use questionaire to collect data for this research. The data analysis is quantitative comprise validity and reliability, classic assumption test, multiple linier regression test, coefficient determinant, F test and t test. The result shows coefficient determinanat that variable price perception, branding and shopping orientation able to explain customer’s interest at 53,8%. While each of the most influential variable shopping orientation effecting customer’s interest towards shopping in Zalora.com, price perception and branding is not effecting the customer’s interest on shopping in Zalora.com.
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau. |
| Uncontrolled Keywords: | price perception, branding, shopping orientation, shopping interest. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Theses - S1 > Management Study Program |
| Depositing User: | Perpustakaan Unika Musi Charitas |
| Date Deposited: | 21 Jul 2018 01:57 |
| Last Modified: | 21 Jul 2018 01:57 |
| URI: | http://eprints.ukmc.ac.id/id/eprint/1372 |
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