Sopian, Valensia (2025) Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Kegunaan terhadap Kepuasan Pelanggan dalam menggunakan aplikasi Mcdonald’s. Undergraduate thesis, Universitas Katolik Musi Charitas.
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Abstract
This study aims to test and analyze the effect of perceived ease of use and perceived usefulness on customer satisfaction in using the McDonald's application. The research involved 104 respondents selected through a purposive sampling method. Data analysis techniques included descriptive statistics, validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing, including the t-test, F-test, and coefficient of determination analysis. The findings reveal that perceived ease of use has a positive and significant influence on customer satisfaction in using the McDonald's application. Similarly, perceived usefulness also positively and significantly affects customer satisfaction in using the McDonald's application.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Perceived Ease Of Use, Perceived Usefulness, Customer Satisfaction |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
| Divisions: | Theses - S1 > Management Study Program |
| Depositing User: | Valensia Sopian |
| Date Deposited: | 26 Feb 2025 12:39 |
| Last Modified: | 26 Feb 2025 12:39 |
| URI: | http://eprints.ukmc.ac.id/id/eprint/13625 |
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