Hubungan Dan Peranan Antara Online Trust dan Kepuasan Konsumen Dengan Keputusan Pembelian Pengguna Aplikasi Tokopedia

Lauwson, Maria Agnes (2024) Hubungan Dan Peranan Antara Online Trust dan Kepuasan Konsumen Dengan Keputusan Pembelian Pengguna Aplikasi Tokopedia. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This research aims to determine the relationship and role between online trust and consumer satisfaction with purchasing decisions among Tokopedia application users. This research has research limitations, namely consumers or users of the Tokopedia application who have made transactions in the near future. Participants in this research were 104 active people who had made purchases on the Tokopedia application. This research uses quantitative methods with purposive sampling techniques. The research used the Google Form application or distributed online questionnaires to collect research results. The research results show that there is no significant relationship between online trust in purchasing decisions and consumer satisfaction with purchasing decisions with a significant value (0.276>0.005). This can be caused by many things, including trust that cannot be fully formed with online traders. Based on the test results, it can be concluded that there is no significant relationship between online trust and consumer satisfaction with purchasing decisions. However, there is a significant relationship between the online trust variable and consumer satisfaction with purchasing decisions with a value of (0.000<0.005).

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