Ciputra, Ferdinand (2016) Analisis Pengaruh Kualitas Produk Dan Kesadaran Merek Terhadap Proses Keputusan Pembelian Oli Top 1 Kategori Pelumas Motor Di Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.
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Abstract
The purpose of this study to examine the effect of product quality and
brand awareness on Top 1 oil purchasing decision process. The data were
obtained by distributing questionnaire for 96 respondents by purposive sampling.
Data were analyzed using multiple regression. The result showed product quality
has significanly effect on Top 1 oil purchasing decision process (0.000<0.5) and
brand awareness has unsignificanly effect on Top 1 oil purchasing decision
process
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau. |
| Uncontrolled Keywords: | Product quality, brand awareness and purchasing decision process |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Theses - S1 > Management Study Program |
| Depositing User: | Perpustakaan Unika Musi Charitas |
| Date Deposited: | 24 Feb 2020 12:45 |
| Last Modified: | 24 Feb 2020 12:45 |
| URI: | https://eprints.ukmc.ac.id/id/eprint/3454 |
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