Pengaruh Persepsi Resiko, Kepercayaan Konsumen Dan Kualitas Informasi Terhadap Keputusan Pembelian Pada E-Marketplace Shopee

This study aims to analyze the influence of risk perception, consumer trust, and information quality on purchasing decisions in the Shopee e-marketplace. The population in this study amounted to 140 respondents using purposive sampling technique. Data analysis techniques using validity tests, reliability tests, classical assumption tests, multiple regression analysis, hypothesis tests consisting of t-tests, coefficients of determination (R²) and cross-tabulation analysis with the help of the SPPS 25 application used as an analysis tool in this study. The results of this study state that risk perception has a negative but significant effect on purchasing decisions, consumer trust is positive and significant on purchasing decisions and information quality has a positive and significant effect on purchasing decisions.