PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP E-SATISFACTION PENGGUNA E-WALLET DANA

Agnesia, Levina (2023) PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP E-SATISFACTION PENGGUNA E-WALLET DANA. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

ABSTRACT The purpose of this research is to find out and prove whether the e-service quality and e-trust variables have a positive and significant effect on the e-satisfaction of DANA e-wallet users. This research is a quantitative research using primary data. The population in this research are consumers who ever used DANA e-wallet application to make transactions. The total sample in this research are 130 respondents using a purposive sampling method. The analytical method used in this research is SPSS version 21 as an analysis tool. The research results show that e-service quality and e-trust variables have a positive and significant effect on the e-satisfaction of DANA e-wallet users. Keywords: E-Service Quality, E-Trust, E-satisfaction and E-Wallet

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