Pengaruh kesadaran lingkungan dan eco label terhadap keputusan pembelian air minum Aqua di kota Palembang

Owen, Michael (2023) Pengaruh kesadaran lingkungan dan eco label terhadap keputusan pembelian air minum Aqua di kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

ABSTRACT This study aims to determine the effect of environmental awareness and eco labels on purchasing decisions of Aqua mineral water in Palembang City. The data use are primary data and secondary data. The sample in this study are consumers of Aqua mineral water product in Palembang City. The sampling technique used purposive sampling technique with a total sample of 93 samples. Data collection technique using a questionnaire instrument. The hypothesis is done by using multiple regression analysis. The results of the study show that environmental awareness and eco labels have a positive and significant effect on the decision to purchase Aqua mineral water in Palembang City.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Environmental Awareness ; Eco Label ; Purchasing Decision
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Theses - S1 > Accounting Study Program
Depositing User: Michael Owen
Date Deposited: 27 Feb 2023 10:11
Last Modified: 17 Mar 2023 04:35
URI: http://eprints.ukmc.ac.id/id/eprint/9659

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