PENGARUH GREEN MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP BRAND IMAGE PADA PRODUK JEANS LEVI’S DI KOTA PALEMBANG

Tantowi, Hendry (2019) PENGARUH GREEN MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP BRAND IMAGE PADA PRODUK JEANS LEVI’S DI KOTA PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

	Text (Cover) EM-2019-132068-Cover.pdf Download (641kB)
	Text (Abstract) EM-2019-132068-Abstract.pdf Restricted to Registered users only Download (203kB) | Request a copy
	Text (Table of Content) EM-2019-132068-Table of Content.pdf Restricted to Registered users only Download (327kB) | Request a copy
	Text (Chapter 1) EM-2019-132068-Chapter 1.pdf Restricted to Registered users only Download (549kB) | Request a copy
	Text (Chapter 2) EM-2019-132068-Chapter 2.pdf Restricted to Registered users only Download (534kB) | Request a copy
	Text (Chapter 3) EM-2019-132068-Chapter 3.pdf Restricted to Registered users only Download (351kB) | Request a copy
	Text (Chapter 4) EM-2019-132068-Chapter 4.pdf Restricted to Registered users only Download (604kB) | Request a copy
	Text (Conclusion) EM-2019-132068-Conclusion.pdf Restricted to Registered users only Download (323kB) | Request a copy
	Text (Reference) EM-2019-132068-Reference.pdf Restricted to Registered users only Download (344kB) | Request a copy
	Text (Attachment) EM-2019-132068-Attachment.pdf Restricted to Registered users only Download (2MB) | Request a copy
	Text (Complate) EM-2019-132068-Complate.pdf Restricted to Repository staff only Download (3MB) | Request a copy
	Text (Summary_id) EM-2019-132068-Summary_id.pdf Restricted to Registered users only Download (576kB) | Request a copy

Abstract

The purpose of this research is testing the influence of green marketing and CSR (Corporate Social Responsibility) toward brand image Levi’s jeans in Palembang. Type of this research is descriptive research, the population are people who had it or bought it: had and bought Levi’s jeans in Palembang. Sample on this research use purporsive sampling technique with buyer criteria already bought it; had it or bought it; had it and ready for fill the questionnaire, already 17 years and domiciled in Palembang. Samples that used are 100 respondent with survei method. Hypothesis testing use SPSS( Statistical Package for Social Science) 22. The result of this research using F test from two variables are green marketing and CSR(Corporate Social Responsibility) have influenced toward brand image. Keywords: Green Marketing, CSR (Corporate Social Responsibility), Brand Image

Actions (login required)

View Item