PENGARUH GAYA HIDUP DAN KUALITAS PRODUK TERHADAP PROSES KEPUTUSAN PEMBELIAN HONDA MOBILIO DI PALEMBANG

Julia, Regina Priska (2015) PENGARUH GAYA HIDUP DAN KUALITAS PRODUK TERHADAP PROSES KEPUTUSAN PEMBELIAN HONDA MOBILIO DI PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

ABSTRACT This study aims to analyze the influence of the product quality and lifestyle consisting of three indication of lifestyle: Activity, Interest and Opinion who enthusiasts of Honda Mobilio in the city of Palembang. The population in this study is proprietary of Honda Mobilio in Palembang . Used as a sample of 97 respondents and use non probability sampling techniques. Non Probability type of sampling is purposive sampling in which information is taken from members of the population who are willing to fill out a questionnaire. Hypothesis testing using multiple regression analysis with SPSS 16. The results of this study indicate that the product quality is significant positive effect toward purchase decision prosess. Keywords: lifestyle, product quality, purchase decision prosess

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Keywords: lifestyle; product quality; purchase decision prosess
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Student Staf Yulia Rasita
Date Deposited: 25 May 2022 11:01
Last Modified: 25 May 2022 11:01
URI: http://eprints.ukmc.ac.id/id/eprint/7934

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