Pengaruh Budaya, Materialisme, dan Religiusitas Terhadap Sikap Konsumen Atas Produk Mewah

Wahyudi, Maychel (2022) Pengaruh Budaya, Materialisme, dan Religiusitas Terhadap Sikap Konsumen Atas Produk Mewah. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

	Text (Cover) EM-2022-1822072-cover.pdf Download (217kB)
	Text (Abstract) EM-2022-1822072-abstract.pdf Restricted to Registered users only Download (5kB) | Request a copy
	Text (Table of Content) EM-2022-1822072-tableofcontent.pdf Restricted to Registered users only Download (48kB) | Request a copy
	Text (Chapter 1) EM-2022-1822072-chapter1.pdf Restricted to Registered users only Download (179kB) | Request a copy
	Text (Chapter 2) EM-2022-1822072-chapter2.pdf Restricted to Registered users only Download (202kB) | Request a copy
	Text (Chapter 3) EM-2022-1822072-chapter3.pdf Restricted to Registered users only Download (102kB) | Request a copy
	Text (Chapter 4) EM-2022-1822072-chapter4.pdf Download (248kB)
	Text (Conclusion) EM-2022-1822072-conclusion.pdf Restricted to Registered users only Download (73kB) | Request a copy
	Text (Reference) EM-2022-1822072-reference.pdf Restricted to Registered users only Download (147kB) | Request a copy
	Text (Attachment) EM-2022-1822072-attachment.pdf Restricted to Registered users only Download (317kB) | Request a copy
	Text (Complete) EM-2022-1822072-complete.pdf.pdf Restricted to Repository staff only Download (998kB) | Request a copy
	Text (Summary_id) EM-2022-1822072-summary_id.pdf.pdf Restricted to Registered users only Download (277kB) | Request a copy

Abstract

This study aims to prove and analyze the influence of culture, materialism, and religiosity on consumer attitude towards luxury products. The data used in this research are primary data. The population in this study are consumers who have positive attitudes towards luxury product. The sample in this study amounted to 100 respondents who met the criteria by using purposive sampling technique. The t-test result show that culture has a positive effect but not significant on consumer attitude towards luxury products, materialism has a positive effect and significant consumer attitude towards luxury products, and religiosity has a negative effect and not significant consumer attitude towards luxury products. Keyword : Culture, Materialism, Religiosity, Consumer Attitude Towards Luxury Products

Actions (login required)

View Item