Studi Kualitatif: Pengaruh Religiusitas dan Nilai Budaya terhadap Keputusan Bisnis Pelaku UMKM di Kota Palembang

Marsella, Vania (2022) Studi Kualitatif: Pengaruh Religiusitas dan Nilai Budaya terhadap Keputusan Bisnis Pelaku UMKM di Kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

This study aims to determine the influence of religiosity and cultural values on business decisions by focusing on MSMEs in the city of Palembang. Data collection techniques using interview techniques. Data analysis aims to summarize, and simplify the data obtained so that it is easier to understand and draw conclusions. The results of the study show that the role of religiosity of MSME owners has a big influence on business decision making. In addition to religiosity factors, cultural values also play a role in business decision making. The risk of business decisions made by MSME owners is faced by minimizing risk and providing reserve funds. Keywords: Religiosity, Cultural Values, Business Decisions

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