Analisis Kelayakan Usaha dan Strategi Pemasaran Pada Percetakan Magenta Agro Pada Masa Pandemi Covid-19

Alamsyah, Firman (2021) Analisis Kelayakan Usaha dan Strategi Pemasaran Pada Percetakan Magenta Agro Pada Masa Pandemi Covid-19. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

	Text (Cover) TI-2021-1712026-cover.pdf Download (386kB)
	Text (Abstract) TI-2021-1712026-abstract.pdf Restricted to Registered users only Download (83kB) | Request a copy
	Text (Tableofcontent) TI-2021-1712026-tableofcontent.pdf Restricted to Registered users only Download (106kB) | Request a copy
	Text (Chapter1) TI-2021-1712026-chapter1.pdf Restricted to Registered users only Download (103kB) | Request a copy
	Text (Chapter2) TI-2021-1712026-chapter2.pdf Restricted to Registered users only Download (227kB) | Request a copy
	Text (Chapter3) TI-2021-1712026-chapter3.pdf Restricted to Registered users only Download (61kB) | Request a copy
	Text (Chapter4) TI-2021-1712026-chapter4.pdf Restricted to Registered users only Download (355kB) | Request a copy
	Text (Chapter5) TI-2021-1712026-chapter5.pdf Restricted to Registered users only Download (43kB) | Request a copy
	Text (Conclusion) TI-2021-1712026-conclusion.pdf Restricted to Registered users only Download (44kB) | Request a copy
	Text (Reference) TI-2021-1712026-reference.pdf Restricted to Registered users only Download (86kB) | Request a copy
	Text (Attachment) TI-2021-1712026-attachment.pdf Restricted to Registered users only Download (858kB) | Request a copy
	Text (Complete) TI-2021-1712026-complete.pdf Restricted to Repository staff only Download (1MB) | Request a copy
	Text (Summary_id) TI-2021-1712026-summary_id.pdf Restricted to Registered users only Download (551kB) | Request a copy

Abstract

Printing advertising is one of business that still in great demand because the society needs of printed product continues to increase. Magenta Agro Printing is one of business that newly open in early March 2020, when the covid 19 pandemic is booming. According to a survey conducted by Indonesia’s Badan Pusat Statistik, generally 8 out of 10 company, both small micro and medium-sized business tend to experiences a decrease in demand due to customers affected by COVID-19. This research’s purpose is for reviewing business feasibility of magenta agro printing based on non-financial aspects and financial aspects, also provide marketing strategy suggestions for increasing order request because of the decrease in demand for orders due to covid 19 pandemic. According to the results of non-financial aspects, it is known that magenta agro printing is still feasible to run but still needs to be reviewed regarding promotions in order to increase customers. Meanwhile the results of financial aspects, the results of Net Present Value (NPV) are negatife value < 0, the value is – Rp. 5.454.210. The value of Payback Period (PP) needs 21,4 months to return the venture capital. For the value of Internal Rate of Return (IRR) is 13% and the result value of Profitability Index (PI) is 1,53. So it can be said that this business is still feasible to run. The implementation result of swot strategy are increased order request, where request for invitation letter increase by 2 requests after implementation, and the request for brochure increase by 1 request after implementation of SWOT strategy. Keyword : Printing Business, Business Feasibility Study, SWOT Analysis

Actions (login required)

View Item