PENGARUH BIAYA PRODUKSI, BIAYA KUALITAS DAN BIAYA PROMOSI TERHADAP PENJUALAN (Studi Empiris Pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia)

Trexie, Teresia (2021) PENGARUH BIAYA PRODUKSI, BIAYA KUALITAS DAN BIAYA PROMOSI TERHADAP PENJUALAN (Studi Empiris Pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia). Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

This research aims to examine whether production cost, quality cost, and promotion costs affect the company’s sales. The research population was all manufacturing companies listed on the IDX during 2017-2020. The sample was selected using a purposive sampling technique so the sample was 231 samples. Research hypotheses are tested using multiple linear regression analysis. The result show that production cost has a positive effect on sales, quality cost has not effect on sales, and promotion cost has a positive effect on sales. Keywords: Production Cost, Quality Cost, Promotion Cost, Sales

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Production Cost, Quality Cost, Promotion Cost, Sales
Subjects: U Military Science > U Military Science (General)
Divisions: Theses - S1 > Accounting Study Program
Depositing User: Teresia Trexie
Date Deposited: 27 Jul 2021 03:53
Last Modified: 28 Jul 2021 02:04
URI: http://eprints.ukmc.ac.id/id/eprint/5945

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