Pengaruh Celebrity Worship Terhadap Perilaku Konsumtif Remaja Penggemar Girl Group Twice

., Velicia (2021) Pengaruh Celebrity Worship Terhadap Perilaku Konsumtif Remaja Penggemar Girl Group Twice. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to find out the influence of Celebrity Worship consisting of Entertainment social, Intense Personal, and Borderline Pathological on The Consumptive Behavior of adolescent fans of girl group TWICE. The population in this study was teenage fans of girl group TWICE who purchased twice albums/merchandise, while the sample in this study was 100 respondents who met the criteria set by purposive sampling approach. The analysis techniques in this study used multiple regressions and to test the hypothesis used t test and F test. The results of this study showed that intense personal and borderline pathological positive and significant effect on the consumptive behavior of adolescent fans of girl group TWICE, while social entertainment negatively and insignificantly affect the consumptive behavior of adolescent fans of girl group TWICE. Keywords: Celebrity Worship, Consumptive Behavior, Teens, Fans, K-pop

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