Analisis Pengaruh Merek, Kualitas, Dan Desain Produk Terhadap Keputusan Pembelian Mobil Dalam Kategori Low Cost Green Car

., Wiriyanto (2015) Analisis Pengaruh Merek, Kualitas, Dan Desain Produk Terhadap Keputusan Pembelian Mobil Dalam Kategori Low Cost Green Car. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

The study was created to analyze is the influence between brands, quality, and product design of car purchase category LCGC. As for the car's category LCGC researched among others, Toyota, Daihatsu Agya Ayla, Honda Brio Satya, Wagon R, Suzuki Karimun and Datsun GO + and GO. Research method using multiple linear regression test, test test t, and f with the number of respondents by 100 people. The results showed in brand and product design variables influence on purchase decisions, while variable quality does not influence on purchasing decisions. This is in accordance with the issues raised background researchers i.e. quality car Honda Brio Satya, Suzuki Karimun Wagon R, and Daihatsu Ayla which is superior to the other categories of LCGC car not followed with the highest sales.

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