., Winda (2015) Pengaruh Kualitas Layanan Terhadap Kepuasan Konsumen Menginap Di Hotel Sandjaja Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.
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Abstract
This study aims to determine the influence of independent variables that Tangibles, Reliability, Responsiveness, Assurance, Empathy towards consumer satisfaction stay. This study uses a case study with a sample of 100 people consisting of consumers who use the services of accommodation in hotels Sandjaja, using multiple linear regression analysis. The results showed that the independent variables Tangibles (0,001), Reliability (0,020), Responsiveness (0,000), Assurance (0.008), Emphaty (0.001), positive and significant effect on the variable customer satisfaction. With results adjusted R-square is 82.5%.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Service quality, Customer satisfaction. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Theses - S1 > Management Study Program |
| Depositing User: | Student Staf Gabriel Valencia |
| Date Deposited: | 31 Mar 2021 06:41 |
| Last Modified: | 31 Mar 2021 06:41 |
| URI: | http://eprints.ukmc.ac.id/id/eprint/5627 |
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