Pengaruh Beauty Influencer Abel Cantika terhadap minat beli produk kecantikan make over

Putri, Carissa (2021) Pengaruh Beauty Influencer Abel Cantika terhadap minat beli produk kecantikan make over. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

The study aims to analyzed and proved the effect of Abel Cantika as beauty influencer (Source Credibility, Physical Attractiveness, Homophly)to the purchase Intension of make over beauty products. The population in this study were the followers of Abel Cantika’s account. The sampling technique used Purposive Sampling by distributing questionnaires to 100 respondents. The data analysis technique in this study is multiple linear regression using SPSS application. The results showed that the Abel Cantika as beauty influencer (Source Credibility, Physical Attractiveness and Homophly) to the purchase intension of make over beauty products has positive and significant influence to the interest in buying make over beauty products. Keywords : Beauty Influencer, Source Credibility, Physical Attractiveness, Homophly, Interest in buying make over beauty products

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